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Every week, we profile a new font and dive into trends, facts, and how-tos about using it. Welcome to our second profile!
And today we have:
Piazzolla, not your stereotypical serif
Serif lettering originates from inscriptional lettering created by the Romans. The Romans were great at making things with stones -- sculptures, architectures, carving texts into buildings -- you name it, they built it. The letter outlines were first painted onto the stone, and then the stone carver followed the brush marks. The flares carvers made at the end of the stroke and corners became the serifs you see now.
Times New Roman is one of the most well-known serif fonts
The Trajan Column is the best-known example of Roman Inscription lettering. Photo credit: http://www.ipernity.com
Serifs are usually considered classic, serious, and proper. Piazzolla is all of those things, but with doses of energy. The tension between the straight edges and curves gives this serif trendy and updated vibes. As a serif, Piazzolla is classic, serious, but with a fun, lively touch.
In HBO’s Silicon Valley, Jared Dunn is your not so stereotypical Business Dev guy. If Jared were a font, he probably is Piazzolla!
Piazzolla is classic with a trendy twist. If your brand is classic but geared towards a younger audience, why not give Piazzolla a try?
This typeface has many weights, which means it can be used in various settings, as header, subhead, or body. It is perfect for websites and information-heavy projects.