If you like this series you can subscribe here


Hello friend,

How are you? I hope you are doing well : )  Thanks so much for being here.

Every week, we profile a new font and dive into trends, facts, and how-tos about using it. Welcome to our second profile!

And today we have:

Pizza, Piazza, Piazzolla?

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/9f734ffa-312f-4061-b538-4eb881bc0cc7/MainShowcase-1.png

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/83c6b3f9-91bf-4dda-9866-ab659e2d2210/MainShowcase.png

Piazzolla, not your stereotypical serif

Serif lettering originates from inscriptional lettering created by the Romans. The Romans were great at making things with stones -- sculptures, architectures, carving texts into buildings -- you name it, they built it. The letter outlines were first painted onto the stone, and then the stone carver followed the brush marks. The flares carvers made at the end of the stroke and corners became the serifs you see now.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1ba699c6-3f62-4021-8534-e23b9713d3bc/Comparison.png

Times New Roman is one of the most well-known serif fonts

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4af23037-f3e5-4a00-a1f3-80ddb6b7b8f7/MainShowcase-4.png

The Trajan Column is the best-known example of Roman Inscription lettering. Photo credit: http://www.ipernity.com

Serifs are usually considered classic, serious, and proper. Piazzolla is all of those things, but with doses of energy. The tension between the straight edges and curves gives this serif trendy and updated vibes. As a serif, Piazzolla is classic, serious, but with a fun, lively touch.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f7677482-1401-43dd-bd19-b42d1851acab/MainShowcase-3.png

In HBO’s Silicon Valley, Jared Dunn is your not so stereotypical Business Dev guy. If Jared were a font, he probably is Piazzolla!

What is Piazzolla good for?

Logo

Piazzolla is classic with a trendy twist. If your brand is classic but geared towards a younger audience, why not give Piazzolla a try?

Typography System

This typeface has many weights, which means it can be used in various settings, as header, subhead, or body. It is perfect for websites and information-heavy projects.

Cautiously avoid

Powered by Fruition