This is issue 10, an asterisk issue. In asterisk issues, we do quick summaries of recently featured fonts and dive-in on a specific topic about design and trends. If you have anything you have questions about or want me to cover, I am always all ears.*

A Quick Review of Last Four Issues

Now, let's get back to our regular programming. In the last few issues, we discovered these fonts:

  1. Create personal touch with Nathalia
  2. Be bold on social Media with Ultra
  3. Designing for portrait view or narrow spaces? Try Six Cap.
  4. Creative strokes with Oregano

img: the last four issues of FontDiscovery

How to.. Color?

Today, I thought it might be fun to talk about color. Color is one of the essential elements in art and design. It has defined many moments in art history. Painter Paul Cezanne kicked off the Post-Impressionist art movement by reinventing how color is used in landscape paintings(1). Picasso had rose period and blue period, where he only used specific pigments(2). Artist Yves Klein invented his own shade of blue called IK Blue (3, 4), and it definitely had a fashion moment in 2013(5).

If it hasn't crossed your mind, different colors have different meanings. Look at Picasso. His rose period paintings utilized warm colors to produce warmth, whereas his blue period paintings used blue hues to evoke feelings of sadness and loss. Whether it's landing page, or product, or branding, or even social posts, choosing a color can be incredibly important for your brand.,c_limit,f_auto,q_auto:good,fl_progressive:steep/

{img: left–Picasso’s blue period; right–Picasso’s rose period},c_limit,f_auto,q_auto:good,fl_progressive:steep/

{img: one of Ives Klein’s painting using IK Blue}

How do you choose the right color?

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